Welcome To
We are a purpose-led experiential marketing agency. We create and activate experiences that drive positive outcomes of social good.
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Our aim is simple:
inspire action for
Every Day Impact
Good for people, our planet,
our future. Everyday.
Our future is bright.
What is Every Day Impact?
Every Day Impact is one of our first principles - the
idea that widespread and sustained change for
better is achieved through the seemingly small
everyday changes of many. This philosophy is
reflected in how we set program objectives, how we
design the engagement experience and how we
measure and evaluate our success.
We create and produce
experiences, activations and events
for future-forward organizations across North America committed to positive change.
Social
Enterprises
Innovative
‘profit-with-purpose’ organizations that want to generate awareness and trial of their products and services that drive social impact and sustainability.
Non-Profits, Causes, Foundations
Mission driven organizations that want to generate awareness and fundraising, or create and deliver programming.
Companies
& Brands
Future-minded companies with purpose-led products or services that want to build meaningful connections through their cause and community initiatives.
1.
We Develop & Plan
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insights & market intelligence
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engagement strategy
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creative concepts
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brand owned properties
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KPI & outcome measurement
2.
We Integrate & Expand
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digital & interactive experiences
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content capture
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partnerships & sponsorship
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creative event technologies
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data collection and analytics
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post event communications
3.
We Produce & Build
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creative, interactive and digital production
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display asset design & build
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content production
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project management
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in-market field teams
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program logistics
4.
And We Make it All Come to Life
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brand experiences
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national mobile tours
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peer-to-peer
fundraising events -
trade & consumer shows
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events & installations
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workshops & summits
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employee engagement
What We Do:
From insights, strategy and creative, to asset production, interactive and in-field execution, we offer end-to-end experiential marketing, event and program development solutions.
And because planning for outcomes is essential,
we have tools for that.
From producing experiential campaigns for 15+ years, we have created a suite of tools for planning and measuring outcomes.
Where we create
Every Day Impact
COMMUNITY
Making communities stronger through inclusion, sport, recreation and accessibility.
ENVIRONMENT
Evolving to a sustainable world with cleaner air and water, renewables and zero emissions.
ECONOMIC
Creating opportunities for education, employment and economic growth.
WELLNESS
Living physically and mentally healthy and inventing cures for disease.
Some of our work
Why creating high impact EXPERIENCES
is one of your most powerful marketing levers
Purpose-led organizations and programs confront major obstacles in our media crowded landscape. Low consumer attention spans and high costs to reach substantive audiences are just the beginning.
But creating an experience offers a unique an opportunity. An opportunity to design an exclusive period of time to create an authentic and meaningful connection with people. A connection so powerful that people will want to share it with others, reaching a far greater audience than ever imagined.
We can only share what we don't forget
After 2 weeks, we remember:
Our Story
Rising to the Challenge
We are in a transformational period of time. On a near global level there is a burgeoning movement for change in response to our most pressing problems in our environment and society.
Across industries, government, and the public body, both established and new organizations alike are rising to the challenge to bring about positive change for future generations. While there is a long road ahead, one cannot overlook the vast breadth of transformational opportunities that have shown promise for long-lasting positive impact.
Can innovation help us build sustainable vehicles, factories and homes? Can community building proliferate well-being, equality and acceptance? Can technology help us detect and cure diseases, clean our oceans and air and create renewable energy sources?
At SHIFT_better, we remain steadfast that all of this is possible and the vital role we can play is to promote and generate demand for future-forward initiatives of social good. We create human experiences through live engagement that generate awareness, inform and educate. We work to change perceptions and attitudes and deliver, in the end, tangible changes in behaviour and sustained action. Our goal is for Every Day Impact.
We look forward taking on the challenge with you.
John Lacey
President & Founder
SHIFT_better
CONTACT
Head Office: The Shift_better team is located in Toronto, Canada with a field network across North America.
Like to learn more?
To talk about a project or to book a brief meeting to learn more about our capabilities, complete the form below or send us an email at:
info@shift-better.com
Careers
We are always looking for good people to join our team. Send us an email at info@shift-better.com with ‘career opportunities’ in the subject line. Tell us about yourself, what value you believe you bring to our team and what you are passionate about. We will reach out if we see a potential fit.
Get in touch with us
Shift_better is a registered division of
Hydraulic Marketing Group Inc.